A gentle, skin-saver, 96.8% Organic from day one. For diaper rash prevention: apply a very small amount to diaper area once or twice a day after washing. As a nipple gel: apply a very small amount before breastfeed. No need for rinsing. Great for chapped lips, rough rosy cheeks, cradle cap For topical dryness: apply to clean skin as often as needed. Shields the skin with essential moisture & provides the mildest nutritional value due to little-to-no processing.